Pay It Forward

The Pay It Forward advertising campaign was created to promote acts of kindness. To get others to perform good deeds for others that they do not know without expecting anything in return.

The brand has been updated with a new logo, color scheme, etc. Since Pay It Forward is a non-profit organization, the goal of this campaign was to create ways for people to spread around the advertisements—as in printing out flyers or passing around a card.

 

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